The New Frizz are Here

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The new Frizz for 2023 have arrived.  Colors will be added throughout the year, so please check back often. The Clown with a Crystal Flash Tail Candy Chartreus with a Crystal Flash Tail Hot Mess with a Crystal Flash Tail … Read More

Mitey Mite Trout Skin Series

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The Mitey Mite has been proven extremely effective for Trout and several other species of fish across the US and Canada for numerous years. For 2022 we have taken the Mite to the next level with our Trout Skin Series.  

Premier Sales Solutions, LLC

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Hofmann’s Lures Inc. has partnered with Premier Sales Solutions, LLC to represent our brand in the outdoor industry. For more information on PSS: Premier Sales Solutions, LLC

Hofmann’s Lures Inc. Celebrating 70 Years!

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Hofmann’s Lures Inc. is very passionate about the fishing industry and strives to provide the best products possible. We truly appreciate your support for the past 70 years and look forward to the years ahead. Thank You! The Dunbar Family


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Hofmann’s Lures Inc. has added FishUSA to its customer base. Thanks FishUSA for partnering with HLI.


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Hofmann’s Lures Inc. has added 9 Cabela’s stores to our list of retailers. We are very excited about our new relationship with Cabela’s and will work hard to maintain and grow this relationship. Thanks for your support. HLI…

Site Goes Live

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Hofmann’s Lures Inc. launched it’s new website on 10.22.18.  To celebrate, we are offering a $5 off coupon code –> fishon33  “offer expires 11.29.18”. Please take a close look at Jack Hofmann’s vintage lures we have for sale.  “Limited availability” Thanks for … Read More

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